The pennant read "Go Ceiling!"
Puzzled, the man's wife asked why.
His reply?
"I've always wanted a ceiling fan!"
~~~~~~~~~~
* Credit to Jason Harris, via Jeannette Harris, for this joke I imagine is based on a true story.
Jordan Joke noun \ˈjȯr-dən ˈjōk\:
1. an absurdity masquerading as a joke; 2. a joke that is so obviously constructed as to make no one laugh but the person who created or is delivering it; 3. a joke on the listener for the benefit of the teller.